IWMW 2018 will take place at University of York. The Spring Lane Building will be used for all of the talks. The postal address for the venue is:

Spring Lane Building
University of York
YO10 5DD

The following locations will be used:

A campus map is available.

Links to information about the registration area, main lecture theatre, rooms for parallel sessions and accommodation are given below:

  • Registration, refreshment and exhibition area: Spring Lane Building room SLB/Atrium
  • Luggage store: Spring Lane Building room SLB/007
  • Main lecture theatre: Spring Lane Building room SLB/118

Plenary Talks

Table 1: Rooms for Plenary sessions on Wednesday 11 July
No. Room Capacity Nos.
Link Facilitator Session
1 SLB/118 Lecture Theatre 350 130 [Link]
All plenary speakers All plenary sessions

Note 2 handheld mics and 2 lapel mics will be provided.

Workshop Sessions and Masterclasses: Rooms to be Used

Table 2 lists the rooms to be used for the workshop sessions taking place on Wednesday 11 July from 16.15-17.45.

Table 2: Rooms for workshop sessions on Wednesday 11 July
No. Room Capacity Nos.
Link Facilitator Session Notes
1 SLB/101 20 14 [Link]
Paul Kelly, University of York [A1: Yorkie Bars, Jammie Dodgers & Seven Other Essentials For Successful Usability Testing]
2 SLB/002 20 20+ [Link]
Stephen Evans, University of St Andrews [A2: Optimising Your Content Management System] W1
3 SLB/003 20 12 [Link]
Lauren Tormey and Duncan MacGruer, University of Edinburgh [A3: You’ve Got (Too Much) Mail: Encouraging Self-Service Through Improving Content]
4 SLB/004 20 19 [Link] Steve Burrows, University of Dundee [A4: Solving Problems and Making Friends Using Design Sprints]
5 SLB/005 20 21 [Link] Sarah Fisher, University of Kent [A5: Content Strategy: a Learning Journey]
6 SLB/102 20 141 [Link] Duncan Ireland, University of the Highlands and Islands [A7: How to Market Something No-one is Searching For]
7 SLB/006 20 14 [Link] Melanie Read, University of London and Marie Kitney, Numiko [A8: Designing Usability Tests to Solve Common Problems]
8 SLB/001 20 8 [Link][Spec] Dave Musson, The Native [A9: Expertise in Your Ears: a Rough Guide to Podcasting]


W1: Additional chairs needed

Masterclass Sessions: Rooms

Table 3 lists the rooms to be used for masterclass sessions taking place on Thursday 12 July from 14.50-17.30.

Table 3: Rooms to be used for masterclass sessions on Thursday 12 July
No. Room Capacity Nos.
Link Facilitator Session Note
1 SLB/101 20 20 [Link] Claire Gibbons [B1: Your Digital Activities Need a Governance Framework, Yesterday]
2 SLB/002 20 15 [Link] Jennifer Hamrick, University of St Andrews [B2: Digital Training Masterclass]
3 SLB/003 20 20 [Link] Paul Boag [B3: How to Overcome Resistance to Build a User-centric Site] M1
4 SLB/005 20 20 [Link] Rob Ryder-Richardson, University of St Dundee [B5: Customer Journey Mapping]
5 SLB/006 20 20 [Link] Karl Orsborn, Wunder [B7: Forever User-Centred, The GDS Way] M2
6 SLB/004 20 20 [Link] Adrian Binzaru, Gecko Engage and Megan McFarlane, University of Aberdeen [B8: Maximising User Experience With Limited Resource]
7 SLB/102 20 7 [Link] Russell Sneezum and Dan Sitner, Siteimprove [B9: Overcoming SEO Challenges to Optimise Your Website]


M1: Will use own Apple Mac
M2: Will need flipcharts and pens, amongst other materials

Additional Rooms to be Used

Table 4 lists additional rooms in the Spring Lane Building to be used at the event.

Table 4: Additional Rooms
No. Room Capacity Link Purpose Dates
1 SLB/007 Seminar Rooom 20 [Link] Luggage room Wed 11 July, 11.00-18.00 and
Fri 13 July, 08.30-14.00
2 SLB/018 Atrium Lower Street 20 [Link] Exhibition Wed 11 July, 09.00 to
Fri 13 July, 14.00
3 SLB/019 Atrium Upper Street 20 [Link] Exhibition Wed 11 July, 09.00 to
Fri 13 July, 14.00