About the IWMW Event

IWMW, the annual Institutional Web Management Workshop,  is the ‘must attend’ conference for web and digital professionals across the UK Higher Education sector.

The event typically covers a wide range of topics or relevance to this sector including digital transformation, website/digital governance, university strategy, digital strategy, UX, accessibility, design, development, user-journeys and tasks, team management, leadership, content, measurement and analytics, change management, student recruitment and retention, tools, technologies and communications.

History of IWMW Events

The IWMW event was launched at King’s College London in July 1997. Following the success of that 2 day event the IWMW series continued as a 3-day event (with the exception of 2011 when a truncated 2-day event was held).

From 1997 to 2013 the event was organised by UKOLN, a Jisc-funded organisation based at the University of Bath. Following the cessation of Jisc funding in 2013 and UKOLN’s subsequent closure, the event continued as an independent event.

Finding Out More

Further information about recent IWMW events can be obtained by visiting recent event web sites:

Re-live the Event!

For those who weren’t able to attend the event we  live-streamed the plenary talks. Recordings of the individual talks are available.

About IWMW 2018

IWMW 2018 was held at the University of York on 11-13 July 2018.

There were 146 delegates at IWMW 2018 – the largest number since IWMW 2013 held at the University of Bath.

Workshop Content

The following plenary talks took place:

  1. 10 Things I Wish I’d Known Earlier (In My Career)
  2. Telling the Birkbeck Story: How Customer Journey Mapping Helped Us Develop Our New Approach To Web
  3. Understanding Invisible Labour
  4. Stress…and what to do when everything starts falling apart
  5. Don’t be Content with Average Content
  6. User Needs, Content Design and Culture Change: Digital Transformation at the University of Southampton
  7. Student Recruitment Enquiries in CRM
  8. Hands off – it’s ours! Taking back the reins
  9. Resurrecting the Content King
  10. Looking to the Future

together with:

  1. Blending Internal and External Services panel session
  2. A number of Lightning Talks

The following workshop sessions were held:

  1. Yorkie Bars, Jammie Dodgers & Seven Other Essentials For Successful Usability Testing
  2. Optimising Your Content Management System
  3. You’ve Got (Too Much) Mail: Encouraging Self-Service Through Improving Content
  4. Solving Problems and Making Friends Using Design Sprints
  5. Content Strategy: a Learning Journey
  6. How to Market Something No-one is Searching For
  7. Designing Usability Tests to Solve Common Problems
  8. Expertise in Your Ears: a Rough Guide to Podcasting

The following masterclasses were held:

  1. Your Digital Activities Need a Governance Framework, Yesterday
  2. Digital Training Masterclass
  3. How to Overcome Resistance to Build a User-centric Site
  4. Customer Journey Mapping
  5. Forever User-Centred, The GDS Way
  6. Maximising User Experience With Limited Resource
  7. Overcoming SEO Challenges to Optimise Your Website

Event Summary

Location: University of York

Date: 11-13 July 2018

Length: 3 days

Cost: £400

No. of plenary talks: 11

No. of plenary speakers: 12 (plus 6 panellists and 6 lightning talk speakers)

Gender ratios: 7 M (58%) and 5 F (42%)

No. of workshop sessions: 16

No. of workshop facilitators: 19

Gender ratios: 12 M (63%) and 7 F (37%)

No. of participants: 146

Total length of sessions: 4+(3.5+3.5)+3.25=14.25 hours

Delegate contact time: 14.25*146= 2,080.5 delegate hours


There were a total of 32 speakers and panellists at the event – together with an additional 6 speakers at the lightning talks session.