Overcoming SEO Challenges to Optimise Your Website

Search is your organisation’s window on the world and the number one source of traffic to your site. But, are you making the most of the exposure it offers?

In this session we’ll start from the beginning, revisiting organic search and why it’s still important. We’ll look at the changing landscape of search, and trends in Google, to understand it’s impact on content. Ending with best practices and next steps to take forward in your organisation.

We’ll touch on aspects of website setup, organisational challenges, content quality, keyword strategy and the competitive landscape.

Note: In order to provide a ‘taster’ for IWMW events this session is open for free to those working with web services in the higher education or other public sector bodies in the Yorkshire area.  If you would like to attend place contact Brian Kelly (email ukwebfocus@gmail.com).


  • Title: Overcoming SEO Challenges to Optimise Your Website
  • Type: Masterclass
  • Hashtag: #B9
  • Facilitators: Russell Sneezum and Dan Sitner
  • Date and time: 14.45-17.30 on Thursday 12 July 2018
  • Venue: Seminar room