Content Strategy: a Learning Journey [A5]

Content strategy, we all know how to do that, right? You’ve been on the course, read the right books, and need to get on with it.

This session is about how we took the theory and are making it work for Information Services at the University of Kent.

So I’ll share our journey so far, and the tools and techniques we’ve developed. It will be a collaborative session where you will get the opportunity to share what has worked and hasn’t worked for you. We all face similar challenges, and this is an opportunity to learn from each other. Can we write the ultimate list of content strategy Dos and Don’ts for our sector?

You will come away with a further understanding of some of the practical steps and tools that can help you develop and implement a content strategy in your institution, the knowledge that you are not alone, and the confidence to continue fighting the good fight!


  • Title: Content Strategy: a Learning Journey
  • Type: Workshop
  • Hashtag: #A5
  • Speaker: Sarah Fisher, University of Kent
  • Date and time: 16.15-17.45 on Wednesday 11 July 2018
  • Venue: Seminar room