Maximising User Experience With Limited Resource

With 93% of 12-17 year olds online everyday, it’s never been more important to maximise your institution’s website to deliver the best possible student experience – but that takes time and resource.

In this three part masterclass, University of Aberdeen’s Enquiry and Conversions Manager, Megan McFarlane and Gecko Engage VP of Product, Adrian Binzaru will discuss how to deliver the best possible online user experience for prospective students with limited staff resource.

We’ll begin with best practises around capturing the initial student enquiry, before diving deeper into topics such as ensuring your institution is GDPR-compliant and reducing workload for the university’s IT team with the help of new technology.

We will then put you in the shoes of your students and ask you to look at your site from a different angle.


  • Title: Maximising User Experience With Limited Resource
  • Type: Masterclass
  • Hashtag: #B8
  • Facilitators: Adrian Binzaru and Megan McFarlane
  • Date and time: 14.45-17.30 on Thursday 12 July 2018
  • Venue: SLB/004 seminar room