Don’t be Content with Average Content

In the social media landscape of 2018, we’ve got more tools to get messages out there than we know what to do with – from a humble tweet to a live video, we’re spoiled for choice. But, are you making the most of these tools by using them to share your very best content? And, are you creating the kind of content that the algorithms will love and that will, ultimately, get seen by your audiences?

Join Dave Musson, editor-in-chief of The Native, for an ideas-packed session to get you thinking about the message and not just the method. He’ll offer suggestions on what you should be doing more of, what you need to do better and what, quite frankly, you need to kill off.


  • Title: Don’t be Content with Average Content
  • Type: Plenary
  • Hashtag: #P6
  • SpeakerDave Musson, The Native
  • Date and time: 14.00-14.40 on Thursday 12 July 2018
  • Venue: Main lecture theatre