Customer Journey Mapping

How does someone go from knowing nothing about your organisation, engaging with it, applying, accepting, turning up, and graduating?

Learn how to map your customer journey from discovery phase to advocate phase in this hand-on masterclass.

Summary:

  • Title: Customer Journey Mapping
  • Type: Masterclass
  • Hashtag: #B5
  • Speaker: Rob Ryder-Richardson, University of Dundee
  • Date and time: 14.45-17.30 on Thursday 12 July 2018
  • Venue: SLB/005 seminar room

Resources