How to Market Something No-one is Searching For

This will provide an opportunity to hear stories about the approaches taken to institutional social media content and how to use that to help meet your marketing and advertising objectives.  The University of the Highlands and Islands will describe practical examples from their journey and invite comments and discussion on this work. Topics referenced will cover AdWords, geo-targeting, interest groups, Facebook, Twitter, Instagram, LinkedIn, overlapping audiences, institutional activity in the context of smaller business unit activity.

The workshop will then provide an opportunity for participants to present elements of their work with social media and receive feedback from others. This part of the session will be very informal and the information can be presented by attendees in any format they like – a simple spoken overview from their seat or using whatever form of slide or technology they prefer.

Summary:

  • Title: How to Market Something No-one is Searching For
  • Type: Workshop
  • Hashtag: #A9
  • Speaker: Duncan Ireland, University of the Highlands and Islands
  • Date and time: 16.15-17.45 on Wednesday 11 July 2018
  • Venue: Seminar room