10 Things I Wish I’d Known Earlier (In My Career)

Alison Kerwin heads up the Marketing function at the University of York and has responsibility for brand, marketing and internal communications. Prior to York she was the Head of Digital at the University of Bath and before that Edge Hill University.

Reflecting on her career and roles at three very different institutions Alison will share the knocks and triumphs, both personal and professional, that she has experienced along the way. She’ll also explain how York are trying to break apart digital silos to build a fully integrated marketing team with digital principles at its core.


  • Title: 10 Things I Wish I’d Known Earlier (In My Career)
  • Type: Plenary
  • Hashtag: #P1
  • Speaker: Alison Kerwin, University of York
  • Date and time: 14.15-15.00 on Wednesday 11 July 2018
  • Venue: Main lecture theatre (SLB/118)