Ayala Gordon

Ayala Gordon joined the University of Southampton in 2017. She has many years’ experience project managing digital delivery including websites, portals and campaigns. At the university Ayala is working in Communications and Marketing, responsible for the development of a global digital strategy for the University of Southampton and supporting digital transformation initiatives. Responsibilities also include leading a team of digital specialists to successfully deliver against priority areas within the strategy, ensuring best digital practice with a strong focus on user experience, data driven decision making and maximum ROI.

Ayala has worked with organisations such as PayPal, Parcelforce, technology companies and also some UK Universities and institutions.

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Plenary Talk

Ayala, together with Padma Gillen, gave a plenary talk on “User Needs, Content Design and Culture Change: Digital Transformation at the University of Southampton” on Friday 13 July 2018.