How to Turn a Web Strategy into Web Services

The theme of changing times is more prevalent than ever at the University of Edinburgh. A recent audit revealed more than 1,500 websites which are using technologies and standards inconsistently, offering confusing user journeys to most audiences. To address the need to streamline approaches over its various web and digital channels, a University web strategy and governance model was developed, putting focus on engagement with the wider institution, collaborative working and enabling communities of practice. The delivery of this strategy was just an initial step on a longer journey to review and re-launch the set of central web services University-wide. These are aimed to offer the standards, guidance, support, consultancy, platforms and technology for the University of Edinburgh to deliver its web presence and fulfil its business and user objectives.