The concepts of structured content, taxonomy and ‘create once, publish everywhere’ are common themes in content strategy. The promise of saving your time and improving your content quality by removing duplication, providing relevant user journeys and enabling omni-platform publishing is enticing. But how do you turn the theories into practice when you are working in complex institutions, with devolved publishing models and an overwhelming amount of content?
In this talk, we will share case studies from the Francis Crick Institute, Imperial College London and St George’s, University of London to see real examples of connected content in action. And we’ll have a look under the bonnet to see how they work. Together, we’ll consider:
- Techniques to identify and prioritise opportunities to connect your content so you can reuse it across your site for a range of purposes
- How structuring your content in your CMS is vital for facilitating content connections and ensuring your site is future-ready
- Examples of how introducing manageable taxonomies can save you time and ensure your users see content that’s more relevant and appropriate
Summary
- Title: Connecting Your Content: How to Save Time and Improve Content Quality through Structured Content and Taxonomy
- Type: Plenary
- Hashtag: #P6
- Speaker: Pamela Agar, St Georges, University of London
- Date and time: 09.30-10.00, Wednesday 26 June 2019
- Twitter archive: #P6 tweets hosted on Wakelet
- Twitter thread: Tweets posted by @iwmwlive
- Slides: Slides are hosted on Slideshare
- Videos: Video recording of the talk is hosted on YouTube