Is Your Data Lying to You?

Many organisations use data from Google Analytics to inform critical business decisions that we make. But is that data accurate and can we really take what it is telling us at face value?
Google Analytics is a very useful tool but before we use this data to provide actionable insights, it is our responsibility to ensure the data is collected properly and accurately.

There are a number of common mistakes that we see again and again. This workshop will give you a troubleshooting guide to get started and make sure your analytics platform is providing you with data you can trust and use.


  • Title: Is Your Data Lying to You?
  • Type: Workshop
  • Hashtag: A8
  • Facilitator: Nick Buckingham, Deeson
  • Date and time: 16.30-17.30, Wednesday 26 June 2019