Design Sprints and Customer Journey Mapping

Most organisations know what their biggest challenges are. Although, if you ask around, you may find that everyone has a slightly different interpretation of them.
And without a shared understanding of a problem, it’s really hard to get to a solution.

That’s where the Design Sprint can help. It aims to bring people together to fully understand a problem and generate design ideas as possible solutions.
A prototype is then built based on the chosen solution. This is tested with real users, generating feedback at a very early stage – saving you and your organisation time, effort and money.

In this fast-but-fun workshop you will:

  • think about users with customer journey mapping
  • think about content using content modelling and priority guides
  • get creative with ‘Crazy 8’ sketching
  • have your say using sticky dot voting
  • learn about prototyping, user testing, and more!

The co-facilitators of the workshop, Steve Burrows and Rob Ryder-Richardson, have run dozens of Design Sprints with staff and students at the University of Dundee.
They have fine-tuned the process to work for Higher Education.

Summary

  • Title: Design Sprints and Customer Journey Mapping
  • Type: Workshop
  • Hashtag: #A5
  • Facilitator: Rob Ryder-Richardson
  • Date and time: 16.30-17.30, Wednesday 26 June 2019