Nick Buckingham

Nick Buckingham is a Product Manager at Deeson, a digital agency specialising on open source technologies. Nick has a particular interest in data-driven design and firmly believes in the value of coupling quantitative and qualitative research to understand user needs.

He is Google Analytics certified and approaches all projects from an analytical perspective, ensuring that all decisions are based on evidence rather than assumptions.

Nick was Lead Analyst and User Experience Designer on the large-scale redesign project with the University of Derby and continues to support them in research and design.

Further information

Nick is a first-time attendee and speaker at an IWMW event.


Nick co-presented a talk on “What we learnt from rebuilding the University of Derby website in 10 months” and facilitated a workshop session on “Is Your Data Lying to You?“.