The master classes were introduced at IWMW 2015. They provide additional time to address a subject area of relevance to those with responsibilities for managing institutional web services and other digital channels. Details of the parallel master class sessions are given below. These sessions will take place from 14.45-17.30 on Wednesday 22 June 2016. Participants can choose to attend one of the master class sessions.
Learn From Your Peers
The following master classes will address a variety of challenges from the perspective of an institutional web teams based in a number of different institutions.
B1: Agile Usability Testing
B2: Future-proof Your Content Using an Adaptive Approach
B3: IWMW In Miniature
B4: Corporate Use of Social Media
Learn From Consultants and Others
The following master classes are facilitated by consultants and others who are able to provide a neutral perspective on the challenges faced by institutional web and digital teams.