Google Analytics Workout

The master class is designed to help users get more out of their Google Analytics setup and reporting. The session will be an opportunity to workout where you are at with you Google Analytics setup and usage. As part of this there will be an opportunity for:

  • An overview of Google Analytics and tracking principles
  • Learning about Google Tag Manager which can be used to remove some of the headache around setting up GA event tracking
  • Automated Google Analytics reporting using Google Sheets/Google Sites
  • Emerging GA uses you might not have considered before

As part of the session we’ll also be trying to connect remotely to some Google Analytics experts for a fireside chat.


  • Title: Google Analytics Workout
  • Type: Master class (interactive session which lasts for 2.5 hours)
  • Hashtag: #B5
  • Facilitator: Martin Hawksey
  • Date and time: 14.45-17.30 on Wednesday 22 June 2016