Corporate Use of Social Media

In the world of social media a great deal changes constantly and it can be difficult to know where to start.

This masterclass is for managers and their teams and it will teach you:

  • Facebook Business Manager – how to set up and manage your organisations Facebook presence using the business level tool directly from Facebook
  • Twitter – how to secure the account you already have and new ones going forward
  • Buffer – how to schedule social media posts and analyse the results to maximise ROI
  • Respond – how to listen for mentions on Twitter and use Respond as a customer service tool
  • Unbounce – how to build a highly converting landing page for paid campaigns
  • Facebook Ad Manager – how to book a paid campaign, analyse the campaign whilst it is running and when it completes
  • Twitter Ad Manager – how to book a paid campaign, analyse the campaign whilst it is running and when it completes

  • Title: Corporate Use of Social Media
  • Type: Master class (interactive session which lasts for 2.5 hours)
  • Hashtag: #B4
  • Facilitator: Rob Ryder-Richardson
  • Date and time: 14.45-17.30 on Wednesday 22 June 2016