The call for submissions n for talks, workshop sessions and other ideas for IWMW 2016 officially closed on 18 April. However there may still be opportunities for last minute submissions for master class sessions of proposals which may be placed on a waiting list in case of any subsequent cancellations.



Understanding Users, Managing Change, Delivering Services

IWMW 2016, the 20th in the series, is aimed at those with responsibilities for providing and managing institutional Web and digital services and provides the premier event for professional development and networking opportunities.

Since the event was launched in 1997 the web has evolved from providing online access to the University prospectus to being the focus across a range of mission-critical University systems. The web is no longer simply a technological platform but is instigating significant organisational change, with the term ‘digital’ sometimes being used to highlight such changes. These changes may have been driven by economic and political factors, by technological developments or by changing user requirements and expectations.

Despite such continual changes there will still be a need to provide a diverse range of online services, ranging from the provision of the institutional web services, specialist online services to support teaching and learning and research activities and supporting use of social media and cloud services.

The delivery of services will be based on an understanding of the needs of the user, which will lead to the development of effective user experiences.



This year’s event has three main strands: (1) understanding users; (2) managing change and (3) delivering services. We invite submissions for plenary talks and workshop sessions (or other formats such as debates, panel sessions, lightning talks, birds of a feather sessions, etc.) which address these strands.

Submissions are invited which address these strands. Possible topics include but are not restricted to:

  • Strategic change
  • Reorganising web / digital teams
  • User experience
  • Usability and accessibility
  • User needs analysis
  • Supporting mobile users
  • Responsive design
  • Social media
  • SEO
  • Cloud services
  • Demonstrating the value of Web services
  • Digital governance
  • Staff development for web team members
  • Cultural/strategic change and innovations
  • Implications of developments beyond the web
  • Dealing with web agencies and procurement
  • Case studies on service delivery
  • The evolution of the institutional web team



IWMW events have traditionally attracted core members of institutional Web teams such as developers, designers, content creators and managers. However, in light of the strategic importance of the Web this year the event will also seek to attract policy makers and senior managers who have responsibilities for facilitating organisational change.


We welcome proposals for:

  • Plenary talks, which typically last for 45 minutes
  • Workshop sessions, which typically last for 90 minutes. The workshop sessions should provide an opportunity for all workshop participants to engage actively with the topics covered in the session.
  • Masterclasses, which last for half a day. These longer workshop sessions provide annual time for participants to engage actively with the topics covered in the session.

In addition to these areas we also invite proposals which may use other formats such as:

  • Panel sessions, in which speakers address a shared topic.
  • Debates, in which speakers argue for and against a motion.

Other ideas are also welcomed.

Your submission should contain the following information:


  • The proposed title of the talk or sessions.
  • A brief abstract.
  • For workshop sessions, a summary of how the session would be made interactive, with all participants able to contribute.
  • Other relevant information which will help the IWMW 2016 organisers to decide if the proposal is relevant and appropriate for the event.

If you would like to discuss a possible proposal, or if you have never attended previous IWMW events and would like to hear more about the event, feel free to contact a member of the IWMW 2016 advisory group.