Master classes

The master classes were introduced at IWMW 2015. They provide additional time to address a subject area of relevance to those with responsibilities for managing institutional web services and other digital channels. Details of the parallel master class sessions are given below. These sessions will take place from 14.45-17.30 on Wednesday 22 June 2016. Participants can choose to attend one of the master class sessions.

Learn From Your Peers

The following master classes will address a variety of challenges from the perspective of an institutional web teams based in a number of different institutions.

B1: Agile Usability Testing

Facilitated by Neil Allison, University of Edinburgh. See abstract.

B2: Future-proof Your Content Using an Adaptive Approach

Facilitated by Rich Prowse, and Tom Natt, University of Bath. See abstract.

B3: IWMW In Miniature

Facilitated by Duncan Ireland, University of Highlands and Islands. See abstract.

B4: Corporate Use of Social Media

Facilitated by Rob Ryder-Richardson, University of Dundee. See abstract.

Learn From Consultants and Others

The following master classes are facilitated by consultants and others who are able to provide a neutral perspective on the challenges faced by institutional web and digital teams.

B5: Google Analytics Workout

Facilitated by Martin Hawksey, ALT. See abstract.

B6: Planning Digital Transformation for Old Skool Universities

Facilitated by Rob van Tol, Precedent. See abstract.

B7: Digital Governance: Tools and Practices for Managing the Content Chaos

Facilitated by Marianne Kay, Digital Clarity Group. See abstract.

B8: Writing Well for the Web

Facilitated by Zach Beauvais and Ryan Bromley, Zengenti. See abstract.