With support from academics at Leeds University Business School, Revolution Viewing has conducted research which has established how influential different types of rich media (videos, 360s, virtual tours / virtual open days) are when used at key points in the student recruitment cycle, from enquirer to applicant to enrolled student.
We delivered focus groups with prospective students (Years 12 and 13) and current international undergraduate and postgraduate students to provide representation across a range of groups. The main aim of the research is to help universities to maximise the generation, usage and impact of your rich media content. Given our 12 years of experience of working with HE and over 70 universities, we wanted to provide research that would be of use to the sector and which we would be delighted to share.
Revolution Viewing is an innovative digital agency specialising in rich media production. We create desire with prospective students to help them select their perfect university.
- Title: Rich Media Content: How to Maximise User Impact
- Type: Workshop
- Hashtag: #A6
- Facilitator: Vicky Hayhurst
- Date and time: 16.00-17.30 on Tuesday 21 June 2016