If it’s not personalised, it’s not engaging. The idea of making the website experience for your target audience both personalised and targeted isn’t a new one. It is however one that has eluded most institutions. This is often down to time, skill or technology. This presentation will outline the opportunities available to higher education institutions that could help you elevate your visitors’ experience (and increase conversion); delivering one that is both meaningful and relevant to them.
Resources:
- A video recording of the talk is available on YouTube and embedded below.
Video:
- Title: It’s Time to Get Personal
- Type: Plenary
- Hashtag: #P10
- Speaker: Piero Tintori
- Date and time: 09.00-09.30 on Thursday 23 June 2016
