Effectively engaging with international users means innovation in storytelling, layering the users’ experience with high quality writing and timely syndicating content on multiple digital channels.
In this workshop session participants will learn how to:
- Understand the user journey
- Understand how to target user groups with tailored content on different digital channels
- Monitor data and iterate based on data
- Title: Design a Content Strategy to Optimise Engagement With International Users
- Type: Workshop
- Hashtag: #A9
- Facilitator: Dr Miao He
- Date and time: 16.00-17.30 on Tuesday 21 June 2016
