In the world of social media a great deal changes constantly and it can be difficult to know where to start.
This masterclass is for managers and their teams and it will teach you:
- Facebook Business Manager – how to set up and manage your organisations Facebook presence using the business level tool directly from Facebook
- Twitter – how to secure the account you already have and new ones going forward
- Buffer – how to schedule social media posts and analyse the results to maximise ROI
- Respond – how to listen for mentions on Twitter and use Respond as a customer service tool
- Unbounce – how to build a highly converting landing page for paid campaigns
- Facebook Ad Manager – how to book a paid campaign, analyse the campaign whilst it is running and when it completes
- Twitter Ad Manager – how to book a paid campaign, analyse the campaign whilst it is running and when it completes
- Title: Corporate Use of Social Media
- Type: Master class (interactive session which lasts for 2.5 hours)
- Hashtag: #B4
- Date and time: 14.45-17.30 on Wednesday 22 June 2016
