This is the first email being sent on behalf of sponsors of the IWMW 2016 event. This email is from TERMINALFOUR, a long-standing supporter of the IWMW event series. [Message sent on 7 June 2016]

TERMINALFOUR is once again very proud to be part of IWMW 2016 marking our 11th year involved in the event.  We’ve been providing our digital marketing and web content management software to UK universities since 2001 and we can’t wait to see lots of our clients, partners and friends in Liverpool.

Be sure to keep an eye out for our team.  Piero Tintori – CEO and founder; Brendan Reid – UK Account Manager and Conor Farrell – Technical Client Support Engineer.  If you want to formally arrange to chat with one of the guys you can contact us here otherwise we’re sure we’ll see you in one of the talks or at an evening event.

Piero Tintori will also be doing a presentation at 9am on the Thursday so be sure to check that out.

Title: It’s time to get personal

Abstract: If it’s not personalised, it’s not engaging. The idea of making the website experience for your target audience both personalised and targeted isn’t a new one. It is however one that has eluded most institutions. This is often down to time, skill or technology. This presentation will outline the opportunities available to higher education institutions that could help you elevate your visitors’ experience (and increase conversion); delivering one that is both meaningful and relevant to them.

See you in Liverpool!