Sponsor Email: Digital Clarity Group

In this week’s initial email from a sponsor of the IWMW 2016 event Marianne Kay introduces recent research published by the Digital Clarity Group. [Message sent on 13 June 2016]

In late 2015 – early 2016 Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management. DCG’s analysis of digital engagement in higher education is based on a unique 360-degree view of the sector. The research comprised inputs from leaders and content practitioners at higher educational institutions in the UK and in the US, technology vendors serving higher education customers, and service providers (digital agencies and systems integrators) that are active in the higher education vertical. Key findings of this research help digital leaders to build solid business cases for digital transformation initiatives in Higher Ed, identify gaps in expertise and make the necessary transition from content publishing to customer engagement.

Marianne Kay, one of the lead analysts of this research study, will be speaking at IWMW 2016 on Digital Governance: Tools and Practices for Managing the Content Chaos.