Reframing Content Strategy

Note: this session is now full.

As content becomes more interconnected across different channels and devices, it is increasingly critical to understand your content and embrace it as part of a websites design and user experience.

This workshop will explore content strategy and how the elements of strategy, editorial, design, production and technology work together to support content across the project lifecycle.

The structure of the workshop will be a mix of shared insights, examples and group activities, using participatory approaches to facilitate discussion.

This workshop session is aimed at people responsible for the content of their websites (information architects and content strategists), but also designers, developers and product managers wishing to make sense of their content.

Facilitator: David Cornforth, University of Northumbria

Session code: A2