Lots of project teams have tried out personas. Not all succeed.
In this session, we will outline a range of projects (both system and website development) over the past 5 years in which we’ve used personas to bring consensus and user focus to the team delivering. We will run through some challenges we have faced and the techniques we have tried to overcome them.
The session will be interactive, with the group getting to know the University of Edinburgh CMS user personas through a series of familiarisation exercises.
Session code: A3