Why you don’t need a social media plan and how to create one anyway

Tracy Playle has argued for years that social media strategies are a nonsense, and yet her business has continued to thrive on providing services that support their development in the education sector around the world. Why is this? In this session Tracy will outline why she thinks social media strategies and plans don’t make a great deal of sense, and what approaches and steps you should be taking to ensure your approach to social media is strategic, but without needing a strategy.

Speaker: Tracy Playle, Picklejar Communications

Time: Wednesday 16 July 2014 from 14.30-15.15.

Code: P1