Marketing is dead, long live UX

In this talk I will make the case that marketing’s relevance is on the wane. The future of student recruitment and other areas of university audience engagement lies in user experience (UX) management. With UX consultancies beginning to turn their attention to the HE market, I will ask how long it will take for universities to begin to establish the kind of UX teams we see in sectors such as retail and banking.

 


Speaker: Neil Allison

Time: Thursday 17 July 2014 from 11.00-11.45.

Code: P6

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