In this session I’ll give an introduction to setting up and using Google Analytics (GA), showing how you can access useful information and how you could utilise the tools available to a greater extent, were you to have the time. I don’t profess to be an expert – there are many parts of GA I never use – so don’t come expecting a masterclass. The examples shown will be from reports to which I have access – if you have existing Google Analytics accounts you may wish to work with them through some examples. There will also be mention of cookies and privacy issues, both in the context of the Classic code and the beta Universal analytics code, and what to do if you inadvertently delete an account or view.
Facilitator: Helen Sargan, University of Cambridge
Session code: A5