The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos and their data analytic strategies. This talk will outline some of these techniques including personalisation, predictive analytics and CRM ‘student’ life-cycle integration.
Summary:
- Title: 5 Conversion Techniques that Higher Ed Can Learn From eCommerce
- Type: Plenary
- Hashtag: #P10
- Speakers: Piero Tintori, TerminalFOUR
- Date and time: 09.15-09.50 on Thursday 13 July 2017
- Venue: Keynes Lecture Theatre 1 (LT1)
Additional resources:
- Twitter archive: archive of tweets (hosted on wakelet)
- Video: IWMW 2017 – P10: 5 Conversation Techniques that Higher Ed Can Learn From eCommerce (hosted on youtube.com)
- Sketch notes: IWMW17 Piero Tintori · mearso (hosted on mearso.co.uk)
- See slides available on Slideshare
