Social Media & Paid Advertising- How to Use Them Corporately

This master class is for managers and their teams and it will teach you:

  • Facebook Business Manager – how to set up and manage your organisations Facebook presence using the business level tool directly from Facebook
  • Twitter – how to secure the account you already have and new ones going forward
  • Instagram – how to set up a business account and what content to think about
  • Snapchat – the new kid on the block – how to show a human side to your brand
  • Buffer – how to schedule social media posts and analyse the results to maximise ROI
  • Respond – how to listen for mentions on Twitter and use Respond as a customer service tool
  • Unbounce – how to build a highly converting landing page for paid campaigns
  • Facebook Ad Manager – how to book a paid campaign, analyse the campaign whilst it is running and when it completes
  • Twitter Ad Manager – how to book a paid campaign, analyse the campaign whilst it is running and when it completes

Summary:

  • Title: Social Media & Paid Advertising- How to Use Them Corporately
  • Type: Master class which lasts for about 2.5 hours
  • Hashtag: #B2
  • Facilitator: Rob Ryder-Richardson, University of Dundee
  • Date and time: 14.50-17.30 on Wednesday 12 July 2017

Additional resources: