Piero Tintori is the CEO and founder of digital marketing & web content management company TERMINALFOUR. Active in the higher education sector since 2001, Piero has successfully lead TERMINALFOUR as it secured its 180th University/College client and power more than 12,000 higher education websites throughout the world. He has actively participated in more than 300 web transformation project pitches, has acted as advisor to numerous universities as they redevelop their web and digital marketing strategies and is a regular speaker at higher education conferences around the world.
A self-confessed techie, Piero is a passionate advocate for the alignment of technology and digital marketing. The integration and amplification of back-end technologies (Student Management Systems, CRM etc.) with front-end marketing technologies (e.g. Marketing Automation) with a view to increasing online conversion, stakeholder engagement and ROI.
Contact Details
- Email: piero.tintori@terminalfour.com
- Twitter: @pierotintori
- LinkedIn: Piero Tintori
- Website: terminalfour.com
Plenary
Piero Tintori gave a plenary talk entitled “5 Conversion Techniques that Higher Ed Can Learn From eCommerce” from 09.10-09.40 on Thursday 13th July.
