A Practical Guide to Delivering Content Strategy in the UK [B1]


In this workshop session you will learn what Content Strategy is and how to implement it in your own institution.

This session will provide a step by step guide to Content Strategy, including practical examples from small scale projects to larger websites.

You will also learn about the benefits of Content Strategy and how it can help you meet the challenges you face.

Facilitators: Richard Prowse, University of Bath and Clare Kennedy, University of the Arts London