Usability and User Experience on a Shoestring [A5]

Abstract

Even in a positive economic climate, investing resources into usability or user experience (UX) work is often seen as an expensive luxury by organisations. With public sector budgets likely to face a major squeeze over the next few years, how can we continue to ensure that our websites are as effective and engaging as they can possible be? In this interactive workshop, we will explore ways in which user experience methods can be made more cost-effective yet still provide tangible benefits; for example, by adopting low-cost ‘guerilla’ methods for user research and evaluation and adopting a more user-centred philosophy within an organisation.