Abstract
Many for-profit industries have found that, even in these challenging times, the one area that has been resilient to large expenditure cuts is the internet and web services. Often this expenditure is supported due to every pound being accountable and transparent, therefore justified.
Are there lessons that web teams can take from the for-profit sector to stop what they are doing becoming a vague proposition to those who set the budget? Also, do the web teams need to claw back roles given away freely in the past or would this require a complete change of mindset?
Resources
The slides are available on the Slideshare repository and embedded below.
A video of the session is available on the Vimeo video sharing service.
An experimental service called ITitle developed by Martin Hawksey, RSC Scotland North and East which provides a video of the talk with Twitter captioning is available.