My superpower is content curation. What’s yours? [A10]


So many websites have content that is mismatched, mismanaged or a plain old mish mash and they need nothing short of a superhero to sort them out! Well, good news! In this session become the superhero of your website content and start a ruckus against that villain ROT (redundant, outdated or trivial content)! Your training will include a superfast rundown of content curation and strategy, with supertools and heroic tasks to take away.

Learning objectives:

By the end of the session participants will be able to:

  1. assess good content vs bad content against set goals
  2. create content of all kinds to meet user needs
  3. try out tricks of the content creation trade, including writing exercises to take back home
  4. wear their content pants outside their tights with pride


video interview with Relly Annett-Baker, the workshop facilitator, is available on the IWMW 2010 blog.