Abstract:
So many websites have content that is mismatched, mismanaged or a plain old mish mash and they need nothing short of a superhero to sort them out! Well, good news! In this session become the superhero of your website content and start a ruckus against that villain ROT (redundant, outdated or trivial content)! Your training will include a superfast rundown of content curation and strategy, with supertools and heroic tasks to take away.
Learning objectives:
By the end of the session participants will be able to:
- assess good content vs bad content against set goals
- create content of all kinds to meet user needs
- try out tricks of the content creation trade, including writing exercises to take back home
- wear their content pants outside their tights with pride
Resources
A video interview with Relly Annett-Baker, the workshop facilitator, is available on the IWMW 2010 blog.