‘Follow us on Twitter’…’Join our Facebook group [A4]


While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.

This session will explore how institutions should approach the use of social media such as Twitter, Facebook and blogs. Participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.

Learning Objectives

At the end of the session, participants will:

  • understand how to effectively integrate social media tools as part of their communications and marketing strategy
  • learn the dos and don’ts of social media
  • be in a position to develop guidelines on effective use of social media for their area of work
  • gain understanding on legal issues associated with having an official presence on social media websites