About The Workshop

The call for submissions stated:

This year is the fourteenth Institutional Web Management Workshop. Those of us working in Higher Education are aware that this year is likely to be a tricky one. The knock on effect of the recession means that budget cuts in the public sector are inevitable, changing political climes may transform our institutional constitution and environmental concerns are likely to impinge on our working practices. Finance will be tight, resources will be limited and there may be many more restrictions on the way we work. What affect will this have on our institutional Web sites? Is there, as some have said, a real need for innovation at this time or should we be keeping our heads down and concentrating on the day-to-day jobs? This year’s theme will be: The Web in Turbulent Times.


The sponsors for the IWMW 2010 event were:

  • Jadu
  • Statistics into Decisions
  • Eduserv
  • Site Confidence


The exhibitors at the IWMW 2010 event were:

  • Chameleon Net
  • Jadu
  • Siteimprove
  • Squiz

Workshop Content

Plenary Talks

The following plenary talks were given:

  1. The Web in Turbulent Times
  2. Are web managers still needed when everyone is a web ‘expert’?
  3. HTML5 (and friends)
  4. Mobile Web and Campus Assistant
  5. ‘So what do you do exactly?’ In challenging times justifying the roles of the web teams
  6. No money? No matter – Improve your website with next to no cash
  7. It’s all gone horribly wrong: disaster communication in a crisis
  8. Replacement CMS – Getting it right and getting the buy-in
  9. StudentNET Portal
  10. The impact of SharePoint in Higher Education

Parallel Sessions

Parallel session A:

  1. RDFa from theory to practice
  2. A Little Project Management Can Save a Lot of Fan Cleaning
  3. Location Based Services Without the Cocoa
  4. ‘Follow us on Twitter’…’Join our Facebook group’
  5. Usability and User Experience on a Shoestring
  6. Sheffield Made Us – using social media to engage students in the university brand
  7. FlashMash
  8. Stylesheets for mobile/smartphones
  9. Getting Awesome Results from Data Visualisation
  10. My superpower is content curation. What’s yours?

Parallel session B:

  1. Mobile Apps vs Mobile Web
  2. Designing, developing and testing a location aware learning activity using QR Codes
  3. WordPress beyond Blogging
  4. Developing Your Personal Contingency Plan: Beat The Panic
  5. Taxonomy: Creating structure across content using metadata
  6. Engagement, Impact, Value: Measuring and Maximising Impact Using the Social Web
  7. Course advertising and XCRI
  8. Looking at Linked Data
  9. Inside the Pantheon: A Dreamweaver framework for managing dynamic content

In addition a series of barcamps were held from 14.15-15.30 on day 2.


A report on the event by Keith Doyle was published in the Ariadne ejournal, issue 64 on 30 July 2010.

The report began:

This was the 13th Institutional Web Management Workshop to be organised by UKOLN held at the University of Sheffield from 12-14 July 2010. The theme was ‘The Web in Turbulent Times’. As such, there was a healthy balance of glass-half-empty-doom-and-gloom, and glass-half-full-yes-we-can.

More detailed reporting, including live blogging by Kirsty McGill (the official event amplifier) and blog posts by presenters, can be found at the IWMW 2010 blog.

and concluded:

There was a good turnout for the conference, and I enjoyed it as much as previous conferences I have attended in 2005, 2006 and 2007. There was a mixed mood of ‘doom and gloom’ at the prospect of cuts, and enthusiasm for innovations and new ways of working. I have commented from the perspective of someone attending the conference, but there were live online activities happening too. People not attending the conference could: watch the main sessions live on the Internet; take part in twitter discussions; take part in an online BarCamp.From talking with conference participants, I sensed that people valued the conference for providing them with enthusiasm and motivation. At the same time, there was realism about the changes which will need to be made in the economic climate and people were ready to return to their institutions with a clearer sense of the importance of strategy.

Event Summary

Location: University of Sheffield

Date: 12-14 July 2010

Length: 3 days

Cost (including 2 nights accommodation): £350

No. of plenary talks: 10

No. of plenary speakers: 11

Gender ratios: 90 M (75%) and 2 F (12%)

No. of workshop sessions: 19

No. of workshop facilitators: 26

Gender ratios: 23 M (88%) and 3 F (12%)

No. of participants: 169

Total length of sessions: 4 +(3.5+3.5)+3.25=14.25 hours

Delegate contact time: 14.25*169 = 2,408.25 delegate hours

Evaluation: 4.2 out of 5 (content) and 4.4 out of 5 (organisation).

Special features:

The plenary talks at the event were live streamed.

An IWMW 2010 blog was provided. As described in the final post:

Between 18 May 2010 and 27 October 2010 81 posts were published, 13 of which were guest posts.

As described in a post entitled “How Well-used was the IWMW 2010 Blog?:

During July there were 2,696 visits. As might be expected the blog was visited the most during the three days of the event, with the peak of 474 visits taking place on Tuesday 13 July 2010, the second day of the event.