Selling Mugs to Masters’ [A4]


Andrew Aird will lead a half day sessions on e-commerce for Higher Education. Topics covered will include:

  • Why consider e-commerce? Does it make money?, What are you selling? Do you need a marketing strategy, etc.
  • How do you do it? Different techniques, security, fulfilment, legal matters, on-line payment issues.
  • Who does it? Web manager, Finance Office, External Relations, Alumni society: – what roles do they have to play?

The session will include group activities and discussion as well as contributions from speakers from an online payment handling company, a commerce solution provider and a security expert.