From Shredded Trees To Mobile Phones, The Awful Truth About Digital Convergence!


Is it practical or possible to create a single digital database of marketing communications material that can then be published through the media of choice? The University of Teesside has both a WAP and Web prospectus, fed from the same source as traditional printed version. How do you maintain integrity and accuracy and is it sensible to simply replicate the same material in different media? This talk will discuss the vision, and pitfalls that the team at Teesside has found in its search for digital convergence.


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