by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
Chaired by Mike McConnell from University of Aberdeen, the closing IWMW 2017 panel session featured comments and reflections from Helen Sargan, Kat Husbands, Ed Creed and Carley Hollis. Watch The video of the panel session is available on YouTube. About:...
by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
In his IWMW17 plenary talk, Tom Wright, Director of Digital Student Life at the University of Lincoln, gave an overview of the work he is doing at Lincoln to develop new student-led digital community hubs and will give tips on how to overcome some of the challenges...
by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
Some of us are new to the sector, others have worked in it for decades. Few of us have been academics or worked on research projects or student lectures. Sometimes it seems that the academic staff have weird priorities and its easy to forget that they are the core of...
by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
Working in a University Digital Team can be a thankless task. Your expertise is often overlooked. The value of digital is under appreciated and you have little control over strategy. But it doesn’t need to be that way. Digital Transformation expert Paul Boag has...
by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos...