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5 Conversion Techniques that Higher Ed Can Learn From eCommerce (video of talk #P9)

5 Conversion Techniques that Higher Ed Can Learn From eCommerce (video of talk #P9)

by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video

The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos...

The IWMW Blog

Posts on the IWMW blog provide further information about IWMW events. In addition guest blog posts from members of institutional web teams provide personal and institutional insights on topics of interest to the community,

Recent Posts

  • IWMW Slackchat: Lean Coffee Topics for IWMW 2020 January 17, 2020
  • Still Opportunities For Submitting Proposals to IWMW 2020 January 10, 2020
  • Update on the call for submissions for IWMW 2020 December 18, 2019
  • Reflections on my speaking experiences December 9, 2019
  • IWMW 2020: call for submissions now open November 15, 2019

IWMW Founder

The IWMW event series was founded by Brian Kelly in 1997. Brian has now retired and is living in Dorset. Brian is continuing his interests in supporting best practices in use of the web and related networked technologies as the Communications and IT volunteer for the Morris Federation. He is the editor of the IT Resources section of the Morris Federation website and author of most of the advisory documents and surveys.

Brian Kelly, founder of IWMW

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