The University of London has to be a high-performing organisation that thrives in a changing environment. The university is moving into the concept of “One University”- an approach with common objectives, co-ordinated processes and mutual awareness are actively pursued. With students in all continents, digital communication, an international research reach and a desire to increase public engagement is critical and the “One University” applies more than ever to the University’s online presence.
In her IWMW 2017 plenary talk, Melanie Read outlines the approach taken by the University of London to address its muddled online presence, how they have started to sell its huge range of assets and develop a clearer user experience.
The video of Melanie Read’s presentation is available on YouTube.
About: This post is one of a series of posts which have been published on the IWMW blog in order to provide access to video recordings of plenary talks and to allow comments to be made about the talks.