The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos and their data analytic strategies.

In his IWMW 2017 plenary talk, Piero Tintori outlines some of these techniques including personalisation, predictive analytics and CRM ‘student’ life-cycle integration.



The video of Piero Tintori’s presentation is available on YouTube.

About: This post is one of a series of posts which have been published on the IWMW blog in order to provide access to video recordings of plenary talks and to allow comments to be made about the talks.