Working with an Institutional Web Team – University of Bradford

The University of Bradford is a medium-sized campus University based in the North of England. It will celebrate its 50th anniversary in 2016 and was recently ranked 49th in the UK for the quality of its research. We have around 12,000 students on campus with another 4,000 students studying University of Bradford degrees across the globe.

The Web Team was born in late 2008 following a project looking into whether the University of Bradford needed a Web CMS.  This project spawned a University Web Team whose remit has grown extensively over the period since, and now covers the governance, strategic direction and development of the University’s web presence as a whole, and more increasingly digital marketing activities such as PPC, personalisation and email marketing.

The team is based in the Marketing Department within the Directorate of External Affairs which also covers (Corporate) Communications, Alumni and Development, Recruitment and Outreach, Admissions, and Arts on Campus.

The team is made up of:

  • Claire Gibbons – Senior Web and Content Manager (Claire also manages the University’s Publications function)
  • Paddy Callaghan – Senior Web Developer
  • Katie Hall – Web Content Editor
  • Anna Laurika – Web Assistant

This last year or so has seen a number of large projects rolled-out by the Web Team and we would like to share with you our experiences of:

  • Personalisation of content for enquirers and applicants through a third-party portal (Azorus) branded as Your Bradford (
  • The adoption of a new brand and the subsequent development of a digital design system (atomic design)
  • The development of a new online course search tool (e.g.
  • Adoption of XCRi across undergraduate and postgraduate courses

We have a number of projects and initiatives in development which we would value input and feedback on:

  • Process and procedures around publishing online content, including governance and ownership of content
  • A new approach to news and events online
  • Integration of websites and systems, e.g. SITS, Azorus and Salesforce

Come along for an engaging and participative session and we are open to ideas for other topics to cover during the session.

Note: this session was ran jointly with the master class on Moving from the Old Web Team to a New Digital Services – Liverpool John Moores University.

The slides from this session are available on Slideshare and embedded below.

Facilitators: Claire Gibbons, Paddy Callaghan, Katie Hall and Anna Laurika, University of Bradford

Time: Tuesday 27th July from 14.00-17.30

Code: B2