Rob van Tol is Precedent’s leading senior strategic consultant. His focus is on matching his clients’ requirements with the needs of their customers, so that users can find what they want and his clients can achieve their goals and meet their targets. His wide sector experience of Digital Transformation, and in supporting clients in their tactical initiatives, is combined with a psychological perspective towards managing difficult organisational change.
Rob led the customer experience component and digital principles of a joint project, in partnership with the University of Aberdeen and KPMG, to develop a new Digital Strategy for the University.
Plenary talk
Rob gave a plenary talk jointly with Sam Sanders on “Marrying Creativity with Management Complexity” from 11.30-12.30 on Tuesday 28 July 2015.