Abstract
In the last 18 months ‘Content Strategy’ has finally been recognised as an important part of the process of content creation.
In this session we will examine the role of Content Strategy in the context of Higher Education and the challenges that Web Content Managers face.
In this session you will learn:
- What is Content Strategy
- How it can help in the process of managing your institutional web presence
- The challenges Web Content Managers face
- The benefits of Content Strategy
- Steps to implementing a successful Content Strategy in your institution
Facilitator: Rich Prowse