Parallel Sessions A

Delegates could attend one of the following parallel sessions:

• A1: Identifying and Responding to Emerging Technologies
• A2: Experiences in User Centred Design at the University of Edinburgh
• A3: Open, Agile Approaches to Website Development - Learning Lessons from Others
• A4: The Xcri-cap Files
• A5: Preparing for Mobile
• A6: Building a Low Cost Mobile Web Presence

 

New to the Sector? New to Web Management? New to IWMW?

Abstract

This session which will provide orientation for those who have not attended the event previously or are new to the sector or the community. In the session Mike Nolan, Head of the Web Services team at Edge Hill University, will give thoughts from the perspective of a Web manager who has had both technical and managerial responsibilities. Brian Kelly, UKOLN will describe various aspects of the Web management Community of Practice and Amber Thomas, JISC will summarise the ways in which JISC can support the needs of those working in institutional Web management teams. Speakers: Brian Kelly and Mike Nolan

Resources

Brian Kelly's slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/lisbk/iwmw-newcomersbriankelly Mike Nolan's slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/mikenolan/newbies-13366742 A video recording of the talks are available on Vimeo and embedded below. http://vimeo.com/44618694  

Parallel Sessions B

Delegates could attend one of the following parallel sessions:

• B1: I've Got this Idea for an App...
• B2: Developing Digital Literacies and the Role of Institutional Support Services
• B3: Large-Scale Responsive Websites: Tools and Techniques
• B4: Big and Small Web Data
• B5: Managing and Supporting a Central Content Management System (CMS) with a Devolved Web Publishing Community
• B6: BYOD (Bring Your Own Device)
• B7: What Can schema.Org Offer The Web Manager?

Welcome to IWMW 2012

Abstract

Brian Kelly, UKOLN and Dawn Ellis, University of Edinburgh gave the "Welcome to IWMW 2012". Speakers: Brian Kelly and Dawn Ellis

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/slideshow/embed_code/13131424 A video recording of the talk is available on Vimeo and embedded below. http://player.vimeo.com/video/44618696  

Data and the Web Manager

Abstract

In the opening talk at the IWMW 2012 event Kevin Ashley, the Director of the DCC (Digital Curation Centre) will describe the role data has in supporting innovation and provide examples of how institutions are using data to support teaching and learning and research activities. Speaker: Kevin Ashley

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/kevinashley/data-and-the-webmanager A video recording of this talk is available on Vimeo and embedded below. https://vimeo.com/44618697  

Open Data Development in the City of Edinburgh Council

Abstract

With the launch of the Scottish Digital Participation Group open data development has fresh motivation in Scotland. A number of Scottish Councils are working with open data already, and the current NESTA Make It Local Scotland project initiative is a lead innovator in supporting growth. The City of Edinburgh Council is working closely with a number of partners to develop its approach, with a key aim to deliver real value. The talk will include:

1. Open Data in Scotland - the context for Local Government and the challenges councils face.
2. How the City of Edinburgh Council is approaching these challenges and developing projects using open data.
3. How the Jadu system uses its API to deliver open data: case study of Litchfield District Council.
4. The NESTA 'Make It Local Scotland' initiative - how Edinburgh is using open data and code to deliver its project.

Speaker: Sally Kerr

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/JaduCMS/open-data-at-edinburgh-city-council A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618698  

Data Visualisation: A Taster

Abstract

In 2011 it was estimated that 1.8 zettabytes of data was created, enough to fill 57 billion 32Gig iPads, and estimates that data production would double every two years (see the Digital Universe study). The availability of data opens new opportunities to provide information, intelligence and insight into every aspect of institutional life. In this talk Tony Hirst and Martin Hawksey will a taster of some of the tools and techniques used to explore and communicate some of this data. The talk will also touch upon the ethics and benefits when using these techniques. Speakers: Tony Hirst and Martin Hawksey

Resources

The slides are  available on the Slideshare repository and embedded below. http://www.slideshare.net/mhawksey/data-visualisation-an-oer-taster A video recording of this talk is available on Vimeo and embedded below. https://vimeo.com/45189936  

Key Information Set Data

Abstract

The Key Information Set (KIS) is a mandatory UK-wide collection of data that will assist potential students in their decision-making when applying for an undergraduate course. In this talk, Andrew will outline what information is covered, where it comes from, how it gets updated, how it will be integrated into institutions' websites, how potential students will access the information and how the complete set of data will be available to the general public under an open licence. Speaker: Andrew Oakley

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/key-information-sets-data A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618742  

Beyond WCAG: Experiences in Implementing BS 8878

Abstract

The University of Southampton embarked on an ambitious plan to investigate the accessibility of not only their websites but also their in-house behind the scenes intranets and other web based products. The Web4All project aimed to encourage web site teams, developers, designers, content managers, academics and all those in communications, to work with available accessibility and usability standards and guidelines such as W3C WCAG 2.0 and BS 8878. However it was found that just attempting to follow checklists and procedures did not necessarily guarantee the main aim of making web products "accessible, consistent, efficient and enjoyable to use". Evaluations showed that recommendations contained 'within' the guidelines and standards had to be better understood with the provision of initial training, iterative web product testing, user participation and amendments to both content and templates provided for the web products. This talk will discuss the progress of the Web4All project, issues that have arisen and some of the solutions developed over the past two years. Speakers: E.A. Draffan

Resources

The slides are available on the Slideshare repository and embedded below. https://www.slideshare.net/iwmw/implementing-bs-8878-iwmw2012 A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618741

Going Online – Do Universities Really Understand the Internet?

Abstract

Much of the innovation in ICT over recent decades has come out of universities. However, while universities understand the technology, and are leaders in knowledge development, they often seem to be curiously bad at using technology for education or even for PR. Why is this so, and what can be done about it? Speaker: Ferdinand von Prondzynski

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/prondzynski A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618743    

Do I Need an App for That?

Abstract

2011 saw the 15 billionth download from the Apple app store and there are now over 500,000 different apps available to consumers. Apple's assertion that "There is an app for that" does indeed appear to be correct. 2012 has been labeled the year of the app but as you consider your mobile strategy it is legitimate to ask: "Do I need an app for that?". This talk will explore the context in which an app is the right solution and also highlight the situations in which other mobile web solutions are the right approach for your organisation and your users. Speaker: Rob Borley

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/iwmw-do-i-need-an-app-for-that A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618744    

Parallel Sessions C

Delegates could attend one of the following parallel sessions:

• C1: Responding to the Cookie Monster
• C2: A Collaborative Evaluation of Web Conferencing Tools
• C3: Mobilising WordPress
• C4: The Challenges of Delivery Content Strategy in HE
• C5: Linking You
• C6: Managing the Process of Providing an Inclusive Institutional Web Presence
• C7: Data Visualisation Kitchen

What Do You Really Want?

Abstract

This is a question we ask at the first stage of every website development project. Do our colleagues understand what their website visitors really want? How can we ensure that institutional websites deliver what our end users really want-and need? We often find colleagues prefer to talk about how some recent advance in technology will solve all their problems. Indeed, isn't it just easier to get funding for new technology rather than grapple with boring old content development, people and process change? What can we do to address this? Speaker: Dawn Elis

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/ellis A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618745  

Serve Two Masters: Creating Large-Scale Responsive Websites

Abstract

How can a large-scale instutitional website provide a great user experience across mobile, tablets and desktops? In January 2012, Brian Kelly wrote a post on the UK Web Focus blog about The Mobile-Only App Anti-Pattern: "You Can't Serve Two Masters" and asked the question "Can a website serve two masters: mobile and desktop?" In this talk, Keith Doyle will explore a new approach to responsive websites and Paddy Callaghan will showcase a larger responsive website at the University of Bradford. Speakers: Paddy Callaghan and Keith Doyle

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/navopia/creating-largescale-responsive-websites A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618770

The Good, the Bad and the Ugly: Two Years of Running a Content Management Service

Abstract

In summer 2010 the University of Cambridge launched a content management service which provisions hosted, templated websites to departments and research groups with through-the-web access for editing and management. There is some configuration possible and extra optional functionality embedded into the sites, including form and message board creation and a person-based directory. This presentation maps the progress and popularity of the service and the features that have made it so, the measures required to maintain it and the community it now serves and what it and its users are telling us about other services that would be useful. Speaker: Helen Sargan

Resources

The slides are  available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/sargan-iwmw2012 A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618775    

Measuring Impact

Abstract

Measuring impact is driving many agendas within HEIs. That an institution's web presence is important is uncontroversial; knowing how and why is more difficult to articulate. Maintaining quality; establishing adequate (if not ideal) resourcing; ensuring compliance; effective management of resources; communicating change; and many more demands illustrate why this necessary. But how do we achieve this, and who should do it? Measurement underpins the information required for effective decision making. Progressing beyond launch and through to a sustainable life-cycle requires monitoring and review so that action is planned and appropriate. Dealing with changes in legislation - such as the requirement to declare and allow consent to cookies - creates significant problems for managers faced with cold starts to the need for an immediate response. How do we keep an eye on our website without losing the plot? This talk uses examples from practice at LSE and other HEIs to demonstrate a measured a web presence, providing attendees with a model to adapt to their own setting. By the end of the talk participants should be able to:

• Understand what needs to be measured and why this is important, with examples taken from LSE and other HEIs to illustrate.
• Demonstrate how measurements are made.
• Identify who has responsibility for the instruments used to measure, the measures taken, their recording and ultimately reporting.
• Explain how measurement plays the key role in a web presence when the long-term life cycle is considered.

Speaker: Stephen Emmott

Resources

The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/stephenemmott/measuring-impact-13382465 A video recording of this talk is available on Vimeo and embedded below. http://vimeo.com/44618773  

Identifying and Responding to Emerging Technologies [A1]

Abstract Understanding whether new or emerging ideas will be thwarted or become embedded when subjected to the "acid test" of the real world that is the educational system - and also the perpetual change of technology use - relies on an understanding of the patterns of cause and effect in that system. This session, which will be facilitated by members of the JISC Observatory team at UKOLN and CETIS, will use a mixture of group exercises and discussions to understand potential enablers and disenablers of emerging new technologies. Having developed a better appreciation of how new technologies may or may not be adopted can help to develop appropriate strategies for preparing institutions - and members of the institution - for exploiting innovative developments in an appropriate and effective manner. The session will explore how such approaches can be used for developing strategies for innovations which have become mainstream in recent years - such as mobile access and the social web - as well as provide an opportunity for participants to identify other developments which may be as yet under the radar'. By the end of this session you should:

• Be aware of approaches which can help in identifying emerging technology developments through detection of 'weak signals'.
• Have explored ways in which 'weak signals' which may be significant can be differentiated from unsustainable 'fads'.
• Have used these approaches to identify key areas of which may affect the provision of institutional web services or other areas of relevance to participants.
• Have seen ways in which these approaches have been used in other areas of JISC Observatory work.

Facilitators: Brian Kelly, UKOLN, Thom Bunting, UKOLN and Mark Power, CETIS. Slides and Video Recordings of Talks Slides on "Identifying and Responding to Emerging Technologies: Introduction" by Brian Kelly hosted on Slideshare http://www.slideshare.net/lisbk/jisc-observatorykelly Slides on "Delivering Web to Mobile" by Mark Power http://www.slideshare.net/mpower/delivering-web-to-mobile-13482217 Slides on JISC Observatory: Horizon Scanning for Higher and Further Education by Thom Bunting http://www.slideshare.net/tcbukoln/jisc-observatory-horizon-scanning-for-higher-and-further-education Video of sessions wrap-up http://vimeo.com/47237736

Experiences in User Centred Design at the University of Edinburgh [A2]

Abstract Neil Allison has been working to raise the profile of user centred design principles and techniques over the past 6 years at the University of Edinburgh. Neil will go through the things he has tried - what's worked and what's not been so successful - with who and on what. Neil's work has involved techies and non-techies, software development, websites, email comms and business processes. At the end of this session participants should:

• Understand what UCD is and its benefits.
• Have an awareness of UCD techniques and where to turn to for free help and resources.
• Know a few more people in HE who share a similar philosophy for potential follow up and knowledge sharing.

Facilitator: Neil Allison

Open, Agile Approaches to Website Development – Learning Lessons from Others [A3]

Abstract: In this session Matt Jukes will talk about open & transparent approaches to web site development and the lessons we can learn from others, including approaches being taken by those developing web sites for the UK Government. Facilitator: Matt Jukes  

The Xcri-cap Files [A4]

Abstract "The truth is out there... but where? The 2011 Online Learning Task Force report identified that online, distance, CPD and postgrad learning opportunities are difficult to find. The JISC #coursedata programme is supporting 63 institutions to review and refine their course information handling processes. As an outward manifestation of this increased agility the projects will produce an xcri-cap feed for these course types. The #coursedata-tech part of the programme has commissioned a validator and aggregator and will be creating some demonstration applications that use the data. This session will briefly cover the programme, the tools and their possible uses. And if you'd like to see a cartoon representation of this session view part 1 and part 2 of the cartoons. Facilitators: Rob Englebright and Claire Gibbons Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/rob_work/iwmw12-xcricapfiles  

Preparing for Mobile [A5]

Abstract Mobile is transforming what academic institutions do, and how they work. Thousands of prospective students and users are already downloading institutional apps and digital content, surfing university websites and engaging with social media platforms via their mobile phone. Mobile offers academic institutions an unprecedented opportunity for "recruiting the world". This interactive session will highlight some of the resources and work that is currently available for institutions as they develop their mobile strategies and manage the impact of mobile on their web presence and services. It will provide delegates with an opportunity to share what they're currently doing with 'mobile' and learn from others about their work and pick up some top tips about managing the implications of mobile. Delegates should leave the session with exciting new ideas and inspiration for how they can prepare for mobile, as well as find out about some of the support resources being developed across the sector. The session will be introduced and facilitated by Ben Showers with high-levels of participation from delegates. Anyone interested in delivering a short case study/pitch about their current experience of preparing for mobile is encouraged to contact Ben Showers in advance of the session. Facilitators: Ben Showers  

Building a Low Cost Mobile Web Presence [A6]

Abstract There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site. Facilitator: Laura Murphy Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/terminalfour/workshop-session-a6-building-a-low-cost-mobile-web-presence  

I’ve got this idea for an app… [B1]

Abstract: If, like the magpie, you are attracted to bright, shiny things then there is a good chance that the idea of making an app keeps appearing on your work wish list. This session is for anyone interested in what is involved in taking an app project from idea to app store. The session will use the case study of 'Oxford University - The Official Guide app'. It is an iPhone app but many topics covered will be relevent to iPad, Android and web apps. It will cover every aspect of the project except the coding, but it will explain how we chose an external developer. This session should be of interest to anyone interested in the process of creating an app. Facilitator: Chris Eddie Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/eddie-13419502  

Developing Digital Literacies and the Role of Institutional Support Services [B2]

Abstract The JISC Developing Digital Literacies Programme is funding 12 projects over 2 years to promote the development of coherent, inclusive and holistic institutional strategies and organisational approaches for developing digital literacies for all staff and students in UK further and higher education with projects working across the following stakeholder groupings in their plans for developing digital literacies: students, academic staff, research staff, librarians and learning resources and support staff, administrators and managers and institutional support staff ... As part of its role within the support team for the programme, JISC CETIS is monitoring the development and use of technologies by the projects. This is recorded in the PROD database. This workshop session will summarize the range of technologies in use, discuss the balance between institutionally and non-institutionally provided tools and services - e.g. use of Dropbox versus MS Sharepoint for sharing project documentation; highlight some of the emerging issues for the institutional technology provision and strategy around supporting digital literacy what it means to be a digitally literate institution. The session will focus on the digital literacies needed by staff and researchers to fulfil their professional activities. The session will provide an opportunity for participants to identify the digital literacies they will need in their roles in providing institutional web services and explore ways in which relevant skills and expertise can be gained. By the end of this session you should:

• Have a greater understanding of some of key drivers for digital literacies for staff and students.
• Have greater understanding of the range of technologies currently in use by the Digital Literacy Projects
• Have a greater understanding of their own digital literacy development needs.
• Have a more in-depth understanding of how JISC ISC services support and monitor technologies in use in development programmes, and how to access relevant databases such as PROD.

Facilitator: Sheila MacNeill  

Large-Scale Responsive Websites: Tools and Techniques [B3]

Abstract A responsive website is a single website which has been designed to work across mobiles, tablets and desktops. If you have decided that you want a responsive website (or are just thinking about it) what are the patterns to use and the anti-patterns to avoid? This session will cover: approaches to information architecture, prototyping, usability testing and device testing; HTML5, CSS3 and JavaScript techniques; a paper-prototyping exercise. This session will equip participants with the tools and patterns which are proven to be effective in developing a responsive site. It will also be an opportunity for participants to have their questions answered about their own websites. At the end of this session, participants will have practical techniques for implementing a responsive site, greater understanding of patterns that work and anti-patterns to avoid; and made an attempt to create prototypes for their own responsive sites. Facilitators: Keith Doyle and Paddy Callaghan

Big and Small Web Data [B4]

Andreas Weigend, Head of the Social Data Lab at Stanford and the former Chief Scientist at Amazon, recently said that "Data is the new oil". Google, Facebook and friends certainly seem to be trying to get their hands on as much of your data as they can. However for data to be as significant as oil you need the capacity to turn that raw data into something useful. The explosion in digital data created and increasing requirements to be open with the data we have often leaves us in a quandary about what we should be doing. This workshop session takes a look at big and small data, and more importantly, big and small 'web' data, and helps you as web people to be pro-active when dealing with it. Key concepts of data management will be introduced and we will look at some of the challenges in this area. The break out groups will help you identify what data you are working with, or could be working with. The demo session will suggest tools that could make your life a lot easier. Come along to the workshop to help your institution 'deal with the data deluge' and 'turn data to your advantage'. This session has the following draft structure:

1. Presentation: What is data anyway? Looking at current data trends and what it has to do with Web managers.
2. Break out groups: What data do you deal with? Anything goes from personnel data to Key Information Sets and Web statistics.
3. Demo: Tools that help with data (mining, citation, visualisation, analytics)
4. Presentation: Case study - data use in an HE institution.
5. Discussion and 'buzzword bingo'.

Facilitator: Marieke Guy

Managing and Supporting a Central Content Management System (CMS) with a Devolved Web Publishing Community [B5]

Abstract At the University of Edinburgh, we've developed a single enterprise level CMS which is now used across 80 units with 600 users. This has allowed us to deliver consistency across the graphic design and navigation behaviours, whilst allowing significantly more non-technical users to directly manage and publish web content. However, there are some areas of CMS functionality which are felt by some users to be overly restrictive. We are currently reviewing what areas of the functionality that could offer a greater degree of flexibility without losing all the benefits and single consistent approach has provided - this will feed into the decisions for any future CMS development. We will go through the details of what we've done and highlight what worked well and the specific areas where we feel there's scope for greater flexibility.  

BYOD (Bring Your Own Device) [B6]

Abstract Do you have a mobile device with you? Are you using it to its full potential? Do you have advice and suggestions which you'd be willing to share with others? This BYOD (Bring Your Own Device) session aims to provide an opportunity for device holders to discuss the features of their devices and ways they can be used to support their profession (and even social) activities. Note that this session is self-managed.  

What Can schema.org Offer The Web Manager? [B7]

Abstract Schema.org is a major new initiative supported by Google, Yahoo, Microsoft Bing and Yandex with the aim of "making it easier for people to find the right web pages". It is a simplified profile of microdata, a means of embedding metadata in web pages that is aligned with HTML5. It differs significantly from previous attempts at providing resource descriptions for web pages to aid discovery, such as various metadata schema, microformats and RDFa in that it has support from the major search engines plus W3C, making it both standards-based and with vendor support. This workshop will investigate relevance of schema.org to UK Further and Higher Education Institutions. For example what might it offer for the description of organisations, events, courses and resources. There will be an emphasis on what practically can be achieved now, what might be achieved in the near future, what is necessary to get there, and what are the pitfalls and misconceptions to avoid. Facilitator: Phil Barker Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/philb/what-can-schemaorg-offer-the-web-manager  

Responding to the Cookie Monster [C1]

Abstract Are our desires to develop user-focussed and personalised Web services in tatters in light of UK legislations which requires providers of Web services to ensure that users have opted in to use of cookies? After all the evidence from the experiences of the ICO (Information Commissioner's Office) web site seems to suggest that users won't opt-in and without web analytics and storing user preferences in would appear impossible to develop such services? This interactive workshop session will explore the background to the legislation and the guidance issued in December 2011 by the Information Commissioner's Office. The session will address some of the key points from the guidance document, including the need for auditing cookie usage and ensuring users are informed in a clear and understandable fashion of why cookies are being used. This session will provide an opportunity for participants to describe approaches being taken locally and explore best practices which may be used within the sector. Facilitators: Claire Gibbons and John Kelly  

A Collaborative Evaluation of Web Conferencing Tools [C2]

Abstract Online conferencing tools are starting to see widespread adoption in higher education as institutions respond to pressures to broaden the green agenda and enhance the quality of distance education courses. Of the myriad solutions on offer which do we chose and why? This session will report on the current pilot of web conferencing tools at the University of Bath and will explore some of the usage scenarios, obstacles and enablers for successful adoption. Much of the session will involve a collaborative evaluation of some of the tools available and sharing of good practice around the embedding of web conferencing within institutions. Note: We will shortly provide information on apps which are available on iPhone and Android mobile phones / tablets and laptops which can be used at the session (although you do not need to bring a mobile device if you wish to attend this workshop). Facilitators: Julian Prior and Marie Salter Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/joolsyp/a-collaborative-evaluation  

Mobilising WordPress [C3]

Abstract WordPress is a powerful open source (FOSS) web publishing system that is increasingly being deployed in higher education for its ease of use, flexibility and extensible architecture. The growing use of mobile devices for access to institutional systems makes consideration of the mobile experience of such systems for publishers and users increasingly important. While WordPress natively supports mobile, some simple steps can offer users a better mobile experience. This session will consider how to optimise WordPress for mobile. It will showcase examples of how WordPress can be effectively mobilised and provide an overview of trends and techniques in using mobile themes and frameworks, plugins and responsive web design. Facilitators: Steve Boneham and Mark Power

The Challenges of Delivery Content Strategy in HE [C4]

Abstract In the last 18 months 'Content Strategy' has finally been recognised as an important part of the process of content creation. In this session we will examine the role of Content Strategy in the context of Higher Education and the challenges that Web Content Managers face. In this session you will learn:

• What is Content Strategy
• How it can help in the process of managing your institutional web presence
• The challenges Web Content Managers face
• The benefits of Content Strategy
• Steps to implementing a successful Content Strategy in your institution

Facilitator: Rich Prowse

Linking You [C5]

Abstract This workshop will provide an introduction to the JISC-funded Linking You toolkit. We'll reflect on the project's recommendations, dig into the sector-wide review of HEI's use of identifiers and discuss the resulting draft data model for institutions and possible ways forward for implementation. At the end of this session, participants should have a better understanding of how identifiers are being used across UK university websites, had a chance to respond to the proposed data model and influence future work in this area. Facilitator: Alex Bilbie Resources The slides are available on the Speakerdeck repository and embedded below. https://speakerdeck.com/u/alexbilbie/p/linking-you

Managing the Process of Providing an Inclusive Institutional Web Presence [C6]

Abstract This session discusses how British Standard 8878 can be used to manage the process of commissioning, producing and maintaining an optimally accessible institutional Web presence. Attendees will have the opportunity to examine the standard and consider how it could be used to support institutional Web strategy - from marketing to prospective students, collaborators and funders, to e-learning resources to institutional repositories. Facilitator: David Sloan  

Data Visualisation Kitchen [C7]

Abstract In this workshop session Tony Hirst and Martin Hawksey will go beyond the ideas they presented in their plenary talk by working through some recipes for extracting and processing data using tools and resources foraged from the web. The session will include a live analysis and visualisation of data produced during the IWMW 2012 event. Facilitators: Tony Hirst and Martin Hawksey